UTM Builder: Create UTM Tracking URLs | Free Campaign URL Generator
35 usesThe full URL of the page you want to track
The referrer: google, newsletter, facebook
Marketing medium: cpc, email, social, banner
Campaign name: spring_sale, product_launch
Paid search keywords (optional)
Differentiate ads: logo_link, text_link (optional)
UTM Builder Tips
5 UTM Parameters
Build URLs with utm_source, utm_medium, utm_campaign, utm_term, and utm_content for complete campaign tracking.
Google Analytics Ready
Generated UTM URLs work directly with Google Analytics, enabling precise campaign performance tracking.
Real-Time URL Building
The URL updates as you type each parameter. Copy the complete tracking URL with one click.
No Data Stored
Everything happens in your browser. No URLs or parameters are stored on any server.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs to track the source, medium, and campaign of traffic in Google Analytics and other analytics tools.
Which UTM parameters are required?
utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional for more granular tracking.
How do I use UTM URLs?
Use the generated URL in your marketing campaigns (emails, ads, social posts). Google Analytics will track visitors from each unique UTM combination.
Is this free?
Yes, completely free.
How do I properly structure utm_content for A/B testing?
To properly structure utm_content for A/B testing, use distinct values within the parameter to differentiate specific elements. For instance, if testing two ad banners, use 'banner-version-a' and 'banner-version-b'. This allows you to track performance of each creative directly in Google Analytics, giving clear data on which variation drives better results for campaign optimization.
How do I efficiently create many UTM tracking URLs for one marketing campaign using this tool?
This free UTM Builder is designed for instant, individual URL generation. You input your base URL and parameter values, then copy the result. For creating multiple URLs for a single campaign, you'd repeat the process, modifying the base URL or specific parameters (like utm_content) for each variation, ensuring consistent utm_source, utm_medium, and utm_campaign values for consolidated campaign tracking.
What happens if I forget a required UTM parameter, like utm_source?
If you forget a required parameter like utm_source, your URL won't be fully functional for tracking. The tool won't generate a complete UTM link without it. For instance, you need to input a value for utm_source to track where traffic originates from. Always double-check that you've filled in all three required fields before generating your URL.
Can I reuse the same UTM URL across different platforms or campaigns?
Technically yes, but you shouldn't. Reusing a UTM URL muddies your analytics data. Each platform and campaign needs its own unique combination of parameters. For instance, a Facebook ad and an email newsletter should never share the same utm_source value. Create separate URLs for each channel and campaign to get clean, actionable data.
How to Build UTM URLs
- Enter your website URL
- Fill in utm_source (e.g., google, newsletter)
- Add utm_medium (e.g., cpc, email, social)
- Set utm_campaign name
- Optionally add utm_term and utm_content
- Copy the generated tracking URL